As the time evolved hand printing was reinstated by latest technology including flatbed and rotary printing. Despite all the innovations, the mill, United Textile, was unable to cope with the latest fashion and trends prevailing in the market. Hence my interest in the emergent trends in fashion coincided with the urge to fill this gap in my family owned business.
House of Faiza, lovingly called #HoF by fans all over the country, is the standard for Pakistani high end fashion in the UK. The e-store has established itself as the prime go-to retailer for premium Pakistani fashion.
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